Check out how they're using trickery to pull children away from those parents who use a righteous discipline in order to maintain necessary obedience:
How do we know righteous discipline is a good thing? The LORD tells us the consequences of righteous discipline and the consequences of neglecting righteous discipline.
God's Design for Righteous Discipline:
He that spareth his rod hateth his son: but he that loveth him chasteneth him betimes.
Proverbs 13:24
Chasten thy son while there is hope, and let not thy soul spare for his crying.
Proverbs 19:18
Foolishness is bound in the heart of a child; but the rod of correction shall drive it far from him
Proverbs 22:15
Do not hold back discipline from the child, Although you strike him with the rod, he will not die.
Thou shalt beat him with the rod, and shalt deliver his soul from hell.
Proverbs 23:13-14
The blueness of a wound cleanseth away evil: so do stripes the inward parts of the belly.
Proverbs 20:30
So what do you think? Are they endangering children by giving them an excuse and opportunity to reject God and lead an easy, sinful life? Or has Satan's lie convinced you that children ought not ever suffer discomfort, even for the greater good?