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As part of its campaign to create greater accountability in corporate America, the Parents Television Council (PTC) is reminding companies that it doesn't always pay to advertise--particularly on some of the networks' most offensive shows. As PTC says, the success of a show is often measured not by how good it is, who liked it, or even the number of people who watched. A program is successful if it has the commercial backing necessary to keep the show afloat. Like many organizations, PTC is discovering that Hollywood may not always listen to families, but it will listen to sponsors. And companies are becoming increasingly unwilling to associate their image with some of primetime's most despicable content.
As a result of pressure from PTC, BMW, Mercedes, Wal-Mart, Carrier, and Epson have all pulled their ads from shows like "Bones," "Nip/Tuck," "Family Guy" and "Two and a Half Men" in favor of socially responsible programming. We commend our friends at PTC for helping folks make a difference! The next time you and your family sit down to watch television together, remember--it could be your voice that makes all the difference in what you're seeing!