Republican strategist Frank Luntz has provided us with more codewords! Glory!
http://news.yahoo.com/blogs/ticket/r...133707949.html
Rich people / Entrepreneur =
Job creators / hard working Americans / innovators / small business owners
Increase taxes =
Government taking money / Tax Hike
Quote:
Originally Posted by Frank Luntz
If you talk about raising taxes on the rich, the public responds favorably... if you talk about government taking the money from hardworking Americans, the public says no.
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Quote:
Originally Posted by Frank Luntz
Use the phrases "small business owners" and "job creators" instead of "entrepreneurs" and "innovators."
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Government spending =
Government waste
Quote:
Originally Posted by Frank Luntz
It's not about 'government spending.' It's about 'waste.' That's what makes people angry.
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Bonuses for rich people =
Pay for performance
Quote:
Originally Posted by Frank Luntz
If you give out a bonus at a time of financial hardship, you're going to make people angry. It's 'pay for performance.
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Abolish your socialist welfare/medicare/medicaid =
We're in this together
Quote:
Originally Posted by Frank Luntz
There isn't an American today in November of 2011 who doesn't think they've already sacrificed. If you tell them you want them to 'sacrifice,' they're going to be be pretty angry at you. You talk about how 'we're all in this together.
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Capitalism =
Free Markets / Economic Freedom
Quote:
Originally Posted by Frank Luntz
"I'm trying to get that word[capitalism] removed and we're replacing it with either 'economic freedom' or 'free market,' . ..The public . . . still prefers capitalism to socialism, but they think capitalism is immoral. And if we're seen as defenders of quote, Wall Street, end quote, we've got a problem.
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